Photos are provided in AP-standard JPEG format (1998 Telethon Photos are offered in both JPEG and TIF formats) and can be viewed with any JPEG-supported program. Photos were
scanned and saved using Adobe Photoshop. Photo files should be opened from within your JPEG-
supported program (such as Word, Photoshop, Quark, etc.), as opposed to double clicking on the file
itself. Cutlines are in the CD-Rom's Text folder.
Choose from
1. 1998 TELETHON: Some 60 celebrity photos from the 1998 Telethon broadcast.
2. HISTORICAL: This "best of" directory presents special moments captured during three
decades of the Jerry Lewis MDA Telethon, including historic 1976 Jerry Lewis/Dean Martin
reunion photo with Frank Sinatra. Some photos only available in black-and-white.
3. PROGRAMS: Photos showcase MDA's research and services programs, including
researchers, MDA clinics, kids with neuromuscular diseases at MDA summer camps, MDA
support groups and volunteers.
To preview photos
The PREVIEW directory has JPEG files with thumbnails for easy reference of all graphic elements
contained in this CD-ROM.
To view logos
1. LOGO-1999 TELETHON: Contains the 1999 Jerry Lewis MDA Telethon logo in EPS, JPEG and
TIF formats.
2. LOGOS-TV: Includes logos for some 200 stations broadcasting the Telethon, as eps files
3. LOGO-PARTNERS: Includes logos for sponsors, programming partners and other key Telethon
supporters, in both JPEG and EPS files.
To view Public Service Ads
1. PSA ADS: Please use these Telethon PSAs should your publication have space available. The
PSAs have been supplied in a variety of sizes and saved as eps files created in QuarkXPress.
P.R. material available
A Telethon background sheet is included in the CD's Text folder.
Questions? Feature ideas?
If you have questions, need materials in a different format, or would like help in identifying people to
interview for stories of interest to your audience, contact:
